With the development of the Internet, the way of advertising has changed dramatically. In the early days, advertisers mainly used traditional media such as television, newspapers, magazines, and offline channels such as highway signs and large posters at stations. Today, with the rise of online channels, more and more advertising has shifted to online platforms, especially search engines and various applications such as Twitter and Facebook, which provide huge traffic and advertising opportunities.
The rise of mobile Internet has further changed the situation. With the emergence of content platforms such as tiktok, the way of advertising has become more diversified. These platforms are centered on creativity and provide brands with opportunities to interact with consumers.
Augmented reality (AR) has become a new choice for advertising marketing. AR technology provides advertisers with a new way of display, from cool and interesting forms to non-intrusive embedded advertising, which shows the broad application prospects of AR.
AR advertising is not only interactive and interesting, but also can achieve precise user delivery. Through AR technology, advertisements can more focus on displaying product features or service processes to attract specific consumer groups.
The universal presentation of AR advertising makes smartphones the main access method for AR advertising, and also makes real-time interaction between people and devices possible. AR advertising is changing people's views on advertising through technological advantages, turning advertising into an interesting interactive game.
Although the market and advertising channels are constantly changing, the demand for advertising still exists, and with the development of technology, advertisers' pursuit of effects and positioning has become stronger. Although traditional outdoor advertising has been impacted, the emergence of new technologies has also brought it new development directions.